ChatGPT business profiles are now available in beta, giving companies more control over how their information appears in OpenAI’s chatbot. The new Business Hub lets eligible companies claim listings, update details, and monitor customer engagement.
OpenAI announced the feature Tuesday, Nov. 10. Eligible U.S. businesses can also create AI-powered Business Agents to answer customer questions and explain their products or services.
ChatGPT Business Profiles Add Verified Listings
Businesses can claim their profiles through Business Hub and complete an ownership verification process. Once approved, they can update company information and submit product feeds containing current prices and availability.
The system resembles Google Business Profile, which allows companies to manage information displayed across Google Search and Maps.
OpenAI’s approach places business information inside AI-generated conversations. When a business appears in a ChatGPT response, users can open its profile to learn more.
Eligible companies can claim profiles wherever ChatGPT is available. However, access depends on verification requirements and supported business categories.
Business Hub Provides Customer Engagement Insights
OpenAI is also introducing analytics to help companies understand their visibility within ChatGPT.
Business Hub provides aggregated information about business mentions, website clicks and common discovery topics. These insights help companies identify what customers are researching and how often their websites appear in relevant conversations.
OpenAI says businesses cannot access individual user conversations through these reports. Engagement data is aggregated and subject to privacy thresholds.
AI Business Agents Can Answer Customer Questions
Eligible U.S. e-commerce and online service businesses can build and publish Business Agents after verification.
These assistants use information supplied by businesses to answer product questions, explain services and help customers compare options. Users can open an agent from a company’s ChatGPT profile.
Business Agent conversations are clearly identified and remain separate from ChatGPT’s independent responses. Companies can also sponsor their agents through labeled advertising placements.
The launch follows OpenAI’s earlier efforts to expand AI-powered shopping. TechAmerica previously covered ChatGPT’s Instant Checkout initiative, which aimed to let users complete purchases within conversations.
OpenAI Expands Its Role in Business Discovery
The new profiles bring ChatGPT closer to traditional search services while adding conversational customer assistance.
Google has also developed AI-powered shopping tools, including business agents and a commerce protocol designed to support product discovery and purchasing.
OpenAI says claiming a profile does not guarantee better placement in ChatGPT recommendations. Businesses must also keep submitted information accurate and comply with platform requirements.
The beta rollout begins with verified listings and limited availability of Business Agent. OpenAI plans to expand supported categories and markets but has not announced a complete rollout schedule.
