Simplismart raises $14M in Series B funding, with Nvidia backing the Indian startup’s efforts to make AI computing more efficient. Dallas Venture Capital led the round, with Accel, Shastra VC, and Micromax joining.
The investment values the Bengaluru-based company at approximately $100 million, including the new funding. Simplismart develops software that helps businesses run AI models faster and more economically, sometimes reducing the number of GPUs required.
How Simplismart Optimizes AI Inference Costs
Simplismart focuses on AI inference, the process of running trained models to generate responses, images or other outputs. As companies deploy AI applications at scale, managing computing costs has become increasingly important.
Its software sits between AI models and the infrastructure that runs them. It automatically adjusts configurations to balance response speed, processing capacity and GPU consumption based on customer requirements.
Businesses can deploy models through Simplismart’s platform or within existing cloud and on-premises systems. The software also supports model fine-tuning, automatic scaling and performance monitoring.
CEO Amritanshu Jain said companies rarely need the fastest or cheapest inference available. Instead, they need performance that meets their applications’ technical and financial requirements.
Simplismart claims its technology helped AI video platform InVideo reduce GPU serving costs by 56%. Other customers include HeyGen, Higgsfield and enterprise AI startup Ema. The savings figure is company-reported.
Indian cloud provider Yotta also uses Simplismart to power serverless inference within its Shakti Studio platform. The arrangement allows customers to run AI models without managing the underlying GPU infrastructure.
Simplismart Raises $14M With Nvidia’s Support.
Nvidia’s participation is notable because Simplismart’s technology can reduce hardware requirements for certain workloads. The chipmaker benefits from strong GPU demand and also invests in software that makes AI applications cheaper to run.
Jain argues that improving inference efficiency could encourage broader AI adoption, ultimately supporting demand for computing infrastructure.
Alongside the investment, Nvidia has worked with Simplismart on technical integrations involving its Dynamo inference software. The collaboration includes engineering support and introductions to potential customers and partners.
Simplismart operates in a competitive market that includes Nvidia’s own software, Amazon Web Services, Google Cloud and Microsoft Azure. Other startups, including Gimlet Labs, are developing software to improve AI inference efficiency across computing infrastructure.
Simplismart says its advantage lies in customizing deployments around strict service-level agreements and total ownership costs. Rather than offering fixed performance settings, it adjusts configurations to meet individual workloads.
Revenue Growth and U.S. Expansion Plans
Simplismart reported a 14-fold increase in its annualized revenue run rate over six months, reaching an eight-figure sum. Jain declined to disclose the exact amount.
The figure reflects recent customer usage rather than contracted recurring revenue. It also excludes revenue passed through to infrastructure providers, making it different from conventional annual recurring revenue.
Although Simplismart serves more customers in India, over half its revenue comes from the United States. The company plans to use the funding to strengthen its U.S. operations, expand its workforce and develop its inference software.
The investment follows an earlier Economic Times report that Simplismart was discussing a $40 million to $50 million round. The report suggested a potential valuation of $300 million to $400 million.
Jain declined to comment on that report. He said the $14 million Series B had closed, would not be extended and that the company was not actively fundraising.
Founded in 2022 by former Oracle engineer Jain and former Google engineer Devansh Ghatak, Simplismart now employs 58 people. The founders met while studying at BITS Pilani.
The new capital will support product development and international expansion as Simplismart seeks to help businesses run increasingly demanding AI applications without proportionately increasing computing costs.
