Amazon has blocked Meta’s Muse AI assistant from making purchases on its platform, preventing users from completing shopping tasks through the AI agent. GeekWire reported the restriction after users saw an error message saying an unauthorised AI agent violated Amazon’s Conditions of Use.
The move means customers using Muse for shopping will need to complete purchases through other methods instead of relying on the AI assistant.
AI Agents Face New Commerce Challenges
The decision highlights challenges around agent-based commerce, where AI systems interact directly with online marketplaces. Amazon already operates its own AI ecosystem, including Nova foundation models and the Amazon Bedrock platform for building and running AI applications.
Companies allowing AI agents to handle transactions must manage risks from incorrect orders and customer disputes. AI systems continue to improve, but they can still make mistakes, with model evaluations showing that even advanced systems are not completely free from hallucinations.
Research tracking AI model performance, including hallucination rate analysis, shows why businesses remain cautious about giving AI agents direct control over online purchases.
The Muse restriction reflects the ongoing debate over how AI assistants should access digital services and complete tasks on users’ behalf.
