Retail Media

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1. 

   AI

   AI Shopping Agents Put Amazon and Walmart Ads at Risk

   AI-powered shopping assistants could disrupt Amazon and Walmart’s advertising businesses by changing how consumers discover and purchase products. The retailers are taking different approaches as brands prepare for shopping decisions increasingly influenced…

   By Akshat Awasthi4 November 20267 min read
2. 

   Brief

   Walmart Completes Vibe.co Acquisition to Expand Streaming TV Advertising

   Walmart has completed its acquisition of Vibe.co, expanding Walmart Connect’s connected TV advertising platform and strengthening its digital advertising business.

   By Shivangi Yadav5 August 20262 min read