Meta has expanded Muse AI phone calls to paid subscribers in the United States. The feature allows users to delegate everyday business calls to an AI assistant.
Announced November 12, 2026, the update lets Muse contact restaurants, insurance providers, cable companies and other businesses. The service is available through paid plans starting at $20 monthly.
Muse AI Phone Calls Now Available to Paid Subscribers
Meta Chief AI Officer Alexandr Wang announced the rollout on X, highlighting calls that users would otherwise handle themselves.
Muse can contact businesses to ask questions, gather information and help with reservations. For example, users can delegate restaurant inquiries when online booking is unavailable.
The feature was previously limited to selected testers. It is now available to eligible paid subscribers in the United States.
Muse Subscription Plans Start at $20 Monthly
According to Meta’s subscription information, Muse offers two paid plans:
- Power: $20 per month, with 500 million tokens weekly.
- Max: $100 per month, with 3 billion tokens weekly.
Muse also offers a free tier with usage limits. However, business calling currently requires a paid subscription.
Businesses Have Previously Rejected AI Calls
Meta tested the calling feature in September. Early trials revealed problems when businesses recognized that an AI assistant was calling.
According to PYMNTS reporting, some businesses ended calls after realizing they were speaking with AI.
Meta also briefly tested human contractors to handle certain calls. The experiment raised internal concerns about sharing sensitive user information with third parties.
The company subsequently ended that test while continuing to develop its automated calling system.
Muse Expands Beyond Phone Calls
Muse already supports tasks involving online research, shopping and interactions with connected services.
In a separate announcement on X, Wang discussed plans to expand Muse’s email capabilities to free users.
Meta says its AI assistant now serves more than 10 million users. The new calling feature extends its ability to complete tasks beyond websites and apps.
However, successful adoption will depend partly on whether businesses accept automated callers. Privacy, disclosure and the accuracy of AI conversations remain important considerations.
