
Commerce
Meta uses AI to simplify shopping across Instagram and Facebook
Meta is integrating AI into Instagram and Facebook to enhance shopping experiences with personalised recommendations and smarter product discovery.
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Meta is integrating AI into Instagram and Facebook to enhance shopping experiences with personalised recommendations and smarter product discovery.

GoWish, the popular wish list and shopping app, has surpassed 13.6 million users and hit No. 2 on the U.S. App Store ahead of the 2025 holiday season.