Boop’s new app turns social recommendations into bookable itineraries

In a market crowded with AI-powered travel planners, a new startup called Boop is taking a different direction — transforming real social recommendations into ready-to-book itineraries. Instead of generating generic AI travel plans, Boop lets users browse trips created by real people and then personalize them instantly.

When someone travels, Boop uses AI to turn their journey into a shareable itinerary. It does this by analyzing photo metadata, location data, and other travel details that users allow Boop to collect. The goal is to create a community-driven library of real itineraries that travellers can copy while giving creators a new way to earn from their recommendations.

Founded in February by Nancy Li Smith, a former leader in AR/VR innovation at Meta and Microsoft, Boop emerged from her frustration with how hard it was to save and share authentic travel recommendations. She also wanted to address the emotional load of planning — a responsibility that research shows essentially falls on women, who make around 80% of travel decisions.

According to Smith, planning trips feels like a high-pressure task. Boop aims to reduce that stress by automatically capturing people's travel experiences and turning them into content friends or followers can reuse, rather than having to build a plan from scratch.

Rather than searching TikTok, digging through countless reviews, or pinning locations across apps, travellers can now tap into itineraries that have already been tested and enjoyed by people they trust.

Image Credits: Boop

"Boop is the first AI travel companion built around social trust," Smith explained. "As you move through your trip, Boop quietly organizes your stops, photos, bookings, and turns everything into a polished itinerary that can be shared or cop" ed."

Once a user sta "ts "captu "ing" their trip, Boop logs their movements in the background (with permission), similar to how fitness apps track runs. It doesn't use the data for anything other than itinerary creation and recommendations. For example, someone interested in art who happens to be in Paris' 11th arrondissement might be suggested to visit Atelier des Lumières.

Upcoming features will include calendar integration, letting Boop automatically import reservations into future itineraries.

Boop is also designed to help travellers who're on the go. You're out late in Tokyo and want something spontaneous to do, Boop can recommend activities based on your tastes and friends' trips.

The app launches on mobile today with invite-only access. Travellers can join a public waitlist while selected creators are being onboarded early. These creators can monetize their itineraries through Boop's affiliate integrations, earning $50 to $100 per copy, depending on the number of bookings. The potential income climbs quickly for influencers with large followings.

Boop integrates affiliate inventory from Booking.com, Expedia, Marriott, Viator, and others. Investors include leaders from Tripadvisor, Marriott, and Expedia, with $3.2 million in pre-seed funding raised earlier this year, co-led by Bling Capital and BBG Ventures.

Image Credits: Boop

Looking ahead, Smith wants Boop to become the default tool for booking trips, especially for Gen Z, who see travel as an essential part of li" e.

"In five years, instead of saying 'check the reviews,' people will 'ay 'copy my B'" p,'" Smith said. "Every real trip becomes a guide, and every memory becomes a new form of value."