Amazon’s AI Assistant Comes to the Web With Alexa.com

Amazon is bringing its revamped AI-powered digital assistant, now called Alexa+, to the web. At the start of CES 2026 in Las Vegas on Monday, the company announced the launch of a new website, Alexa.com, which is now rolling out to Alexa+ Early Access users.

The new site allows customers to interact with Alexa+ online, much like users engage with AI chatbots such as ChatGPT or Google's Gemini. Amazon said the move reflects its belief that for Alexa+ to remain competitive, the assistant must be available everywhere—not just on smart home devices, but also on phones and the web.

Amazon has sold more than 600 million Alexa-enabled devices worldwide, including Echo speakers and smart displays. But the company views web access as a way to broaden Alexa's reach and potentially enable people to use the assistant even if they don't own an Alexa device.

Alongside the web launch, Amazon is updating its Alexa mobile app to deliver a more "agent-forward" experience. The redesigned app places a chatbot-style interface on the homepage, making conversation the primary interaction, while other features move into the background.

Image Credits: Screenshot of the new Alexa app

On Alexa.com, users can rely on Alexa+ for everyday tasks such as researching complex topics, generating content, and planning trips. Amazon is positioning Alexa+ differently from rival AI assistants by focusing on family and household needs. In addition to controlling smart home devices, Alexa+ can manage shared calendars and to-do lists, make dinner reservations, add groceries to Amazon Fresh or Whole Foods carts, find and save recipes, and help plan activities like family movie nights with personalised recommendations.

Amazon has also expanded the number of third-party services integrated with Alexa+. Recent additions include Angi, Expedia, Square, and Yelp, joining existing integrations with Fodor's, OpenTable, Suno, Ticketmaster, Thumbtack, and Uber.

The Alexa.com interface features a navigation sidebar that provides quick access to commonly used functions, allowing users to resume tasks such as adjusting the thermostat, checking calendars, or reviewing shopping lists.

Amazon is also encouraging users to share personal documents, emails, and calendar access with Alexa+ so the assistant can act as a centralised hub for managing household life. This includes tracking school holidays, sports schedules, doctor's appointments, and other family reminders—such as when a pet's last vaccinations were administered or upcoming social events.

Unlike competitors such as Google, Amazon does not offer a complete productivity suite. Instead, it has relied on tools that allow users to forward or upload files for Alexa+ to track. These capabilities are now available on Alexa.com, and shared information can also be viewed and managed on Echo Show devices.

Amazon believes this ability to manage family-related data could become one of Alexa+'s most substantial advantages if executed well.

Image Credits: Amazon

"Seventy-six percent of what customers are using Alexa+ for no other AI can do," said Daniel Rausch, vice president of Alexa and Echo at Amazon, in an interview with TechCrunch. He noted that customers use Alexa+ for unique tasks, such as uploading a photo of a handwritten family recipe and then talking through the cooking process step by step, including ingredient substitutions.

Rausch added that the remaining 24% of use cases overlap with what other AI tools can do, which may suggest users are shifting more of their general AI usage toward Alexa+.

Image Credits: Amazon

At launch, Alexa.com is available only to Early Access users who sign in with their Amazon accounts. Amazon has been gradually expanding Early Access since introducing Alexa+ early last year.

Rausch said tens of millions of users now have access to Alexa+, and engagement has increased significantly. Users are having two to three times as many conversations with Alexa+ as with the original Alexa, shopping three times as much through the assistant, and using recipe features five times as often. Heavy smart home users are also using Alexa+ about 50% more for device control.

While some users have raised concerns online about errors or misfires, Rausch said these complaints are disproportionately represented. According to him, the percentage of users who opt out after trying Alexa+ is in the low single digits, or "effectively almost none."

"Ninety-seven percent of Alexa devices support Alexa+, and we see adoption across many generations of devices," Rausch said. He added that all of Alexa's existing capabilities and tens of thousands of integrations have been carried over into the Alexa+ experience.