TikTok launches an opt-in Local Feed in the US leveraging users’ precise location

The company confirmed that the request for more accurate location access is directly tied to powering this Local Feed. At the same time, TikTok emphasised that sharing precise location data will remain optional. The setting will be turned off by default, making participation in the Local Feed an opt-in experience for users who choose to enable it.

Before its U.S. launch, the Local Feed was introduced in December across select European markets, including the United Kingdom, France, Italy, and Germany.

According to TikTok, the goal of the Local Feed is to help users stay more connected to their surrounding communities. The feed displays posts tailored to a user's location, content topic, and publication date. As a result, the stream is designed to highlight timely, relevant local updates, including newly opened restaurants, nearby events, shopping recommendations, and other community-focused information.

The feature also aligns with TikTok's broader strategy to deepen its engagement with small businesses. The company has been working to position itself not only as a platform for creators but also as a key marketing and advertising channel for local enterprises. By encouraging brick-and-mortar businesses to participate as both content creators and advertisers, TikTok may strengthen its case against potential regulatory pressures, much as Meta argues that its platforms support millions of small businesses.

TikTok reports that approximately 7.5 million businesses currently use the platform to connect with customers worldwide. According to a 2025 report from Oxford Economics, these businesses collectively support more than 28 million jobs. Additionally, data from the Small Business & Entrepreneurship Council indicates that 84% of small-business users on TikTok report that the platform has helped grow their operations. About 75% reported reaching customers beyond their immediate geographic area, while 74% said TikTok helps them build connections within their local communities.

From TikTok's perspective, the Local Feed could drive tangible benefits for physical stores across the United States by increasing real-world foot traffic and boosting sales.

When users access the Local Feed for the first time, they will see a prompt requesting permission to use their precise location data. On iOS devices, for example, the system pop-up allows individuals to grant access once, allow it only while the app is in use, or decline altogether.

In its official statement, TikTok said, "This approach is consistent with how many modern apps use location today and gives people the choice to enable it when they want more relevant, local experiences, while keeping them in control." However, the company might have encountered less sscepticismhad it introduced the request for precise location data before or at the same time as its U.S. ownership transition. Doing so could have provided a clearer context for the app's request for expanded data access.

Even with a defined purpose behind collecting more detailed location information, questions remain about whether the added convenience of a localised feed justifies potential privacy trade-offs. TikTok also clarified that the Local Feed will be available only to users aged 18 and older. Furthermore, the app will collect precise location data solely while it is actively in use, rather than continuously in the background.