Creator Tayla Cannon receives $1.1M investment from Slow Ventures’ Creator Fund to build PT software

In 2023, creator and physiotherapy professional Tayla Cannon left Australia for the U.S., moving to a city she had never visited. She arrived with no family or friends — just the hope of building a new life and career.

Cannon, who has long struggled with chronic back pain, started her professional journey in physiotherapy, believing it would allow her to help others. But the traditional clinical model never truly resonated with her. After moving into interventional cardiology, she found herself even more frustrated with the rehab industry, describing it as “localized, reactive, and volume-based.”

In her spare time, Cannon began sharing content online about “proactive” and holistic approaches to pain management. What started as a personal expression quickly evolved into a fast-growing online presence.

Today, she has more than 130,000 Instagram followers, runs Athletic Rebuild — her athlete-focused rehab and performance coaching company — and is preparing to launch Rebuildr, a HIPAA-compliant software and mentorship platform designed to help rehab professionals build their own online businesses.

“I wasn’t trying to build a business,” she said. “I was just putting my brain on the internet and helping people rethink what care could look like.”

Her authenticity caught the attention of Slow Ventures. The firm announced Tuesday that it invested $1.1 million in Cannon, making her one of the first creators backed by its $60 million Creator Fund, which supports influential digital creators.

Cannon says she never planned to raise capital. “There was no strategy, no roadmap, and certainly no business model,” she explained. But as her social presence exploded, she found herself needing to learn business fundamentals — something rarely taught in healthcare. She soon realized she was limiting her own growth.

“I couldn’t keep scaling something that depended solely on me,” she said. Hiring a team helped her expand beyond content creation and toward building real solutions.

Rebuildr reflects that evolution. Cannon describes it as a platform designed to transform rehab from a reactive clinical process into a proactive, holistic ecosystem that combines consumer-facing tools, clinician support, education, and scalable software.

Her connection with Slow Ventures came through a friend who invited her to an event in Austin. Cannon wasn’t pitching or even preparing to raise funds, but her conversation with investor Megan Lightcap changed everything. Slow encouraged her to think bigger and helped her shape a more ambitious vision for Rebuildr.

Existing competitors in the personal trainer software space include TrainHeroic, Trainerize, and Everfit. But Cannon hopes Rebuildr can redefine rehab entirely.

“I want to make high-quality rehab accessible anywhere in the world — not limited by geography, insurance, or 30-minute appointments,” she said.