Retail Startup Another Raises $2.5M Seed to Help Sell Excess Inventory

Retail startup Another has raised a $2.5 million seed round as it modernises how brands sell unsold and excess inventory.

Founder Corina Marshall spent more than a decade working in retail digital marketing and came away with the view that the industry’s tools for managing excess inventory lagged. In particular, she saw that the systems used to sell unsold or off-channel products lacked the sophistication needed to help brands maximise value.

Retailers often move excess inventory to discount outlets such as Nordstrom Rack, but doing so can result in losses. Unsold products are frequently scattered across warehouses, and teams are left to estimate an item’s value and determine the best time to sell.

“Too much time passes between each step of the off-channel inventory funnel, making it difficult to move products to the destinations that are most favorable for the brands and retailers,” Marshall told TechCrunch.

To address those challenges, Marshall launched Another in 2024. The company has built a software platform designed to help retailers manage excess and unsold products more effectively. Secondary markets for these goods often operate on tight timelines and experience rapidly changing prices due to shifting demand. Marshall said success in environments like Nordstrom Rack depends on fast access to real-time data and tight coordination, allowing products to move smoothly from retailers to warehouses and then to stores.

Another integrates with a retailer’s existing software systems, including tools for customer returns, to centralise data and workflows across the organisation. By giving teams access to a single source of information, the platform aims to enable better, faster decision-making.

On Tuesday, the company announced it had closed a $2.5 million seed funding round led by Anthemis FIL and Westbound. Marshall said she connected with the lead investors at an industry event last year and plans to use the new funding to accelerate product development and expand hiring.

Marshall views marketplaces such as Ghost as competitors, but said Another’s approach is focused on helping brands address excess inventory earlier in the process. She noted that selling goods to bulk resellers often leads to steep discounts that brands may prefer to avoid.

“Another’s technology provides real-time data and insights that give teams confidence in when, where, and how to move inventory, enabling smarter decisions that maximize value rather than defaulting to liquidation,” Marshall said.

She added that excess inventory frequently ends up being destroyed if it cannot be moved quickly, and she hopes that another can help the industry strike a better balance between profitability and sustainability.

“Consumers gain access to better prices, more optionality, while brands and retailers improve profitability and reduce waste, making it a win for everyone involved.”