AI startup Rocket delivers McKinsey-style reports at a much lower cost

Indian startup Rocket is positioning itself to tackle a different layer of the AI boom — not just helping users write code, but helping them decide what to build in the first place. The company has introduced a platform that generates detailed, consulting-style product strategies using artificial intelligence.

Based in Surat, India, the startup officially launched Rocket 1.0 on Tuesday. The platform combines research, product development insights, and competitive intelligence into a single workflow. It produces comprehensive strategy documents that include elements such as pricing models, unit economics, and go-to-market recommendations.

As AI-driven coding tools continue to expand — with platforms like Cursor, Replit, Lovable, along with features such as Claude Code and Codex — the process of writing code has become significantly faster and more accessible. Rocket’s founders believe that this shift has created a gap in the market.

Co-founder and CEO Vishal Virani explained that while generating code has become increasingly commoditised, determining what to build remains a major challenge. He emphasised that building software and running a business require different types of thinking, and that many users lack structured guidance in the early stages of product development.

Testing Rocket’s platform ahead of its launch showed it can generate product requirements documents in PDF format from simple prompts. These documents resemble traditional consulting reports, offering structured analysis rather than focusing solely on execution tasks, as most coding assistants or chat-based tools do.

However, some of the insights generated by the platform appear to be derived from existing datasets, combining known pricing strategies, user behaviour trends, and competitive benchmarks. This suggests that while the tool can provide useful guidance, users may still need to independently validate its outputs before making major business decisions. Virani noted that human support is available for users who need additional assistance.

The platform also includes features for tracking competitors, such as monitoring changes to their websites and analysing traffic trends. According to the company, Rocket pulls data from more than 1,000 sources, including Meta’s advertising libraries, Similarweb’s API, and its own web crawlers.

Rocket offers multiple subscription tiers. Pricing starts at $25 per month for basic application-building tools, while a $250 plan focuses on strategy and research capabilities. A higher-tier plan priced at $350 includes full access to the platform’s competitive intelligence features.

Virani said that the $250 tier can generate two to three reports comparable in depth to those produced by major consulting firms, positioning the platform as a significantly more affordable alternative to traditional consulting services, which can cost thousands of dollars for similar work.

The startup raised $15 million in a seed funding round in September, with backing from Accel, Salesforce Ventures, and Together Fund. Since then, Rocket has reported rapid growth, expanding its user base from 400,000 to more than 1.5 million across 180 countries.

The company also shared that its annualised average revenue per user is around $4,000, though it did not provide detailed figures on the number of paying customers. It noted that gross margins exceed 50%, with small- and medium-sized businesses accounting for roughly 20% to 30% of its customer base.

Rocket currently employs a team of 57 people and operates out of Surat, with additional presence in Palo Alto as it continues to scale its platform globally.