Apple and Netflix partner to stream the Formula 1 Canadian Grand Prix

Apple and Netflix have struck a partnership to jointly broadcast the Formula 1 Canadian Grand Prix, a deal announced Thursday by Apple’s senior vice president of services, Eddy Cue. For the first time, Formula 1 fans in the United States will be able to watch the race live on both Apple TV and Netflix at the same time.

Under the arrangement, Netflix subscribers will be able to stream the entire race weekend live — including practice sessions, qualifying, and the Grand Prix itself on May 24 — directly on the platform.

In addition to live race coverage, the agreement includes coordinated promotion for Netflix’s popular docuseries, “Drive to Survive.” In a first for the show, the eighth season — comprising eight episodes following the 2025 Formula One World Championship — will be available to Apple TV subscribers in the U.S. and to Netflix users worldwide, significantly expanding its reach.

Season 8 debuts today, February 27.

Formula 1’s growing presence in American pop culture now stretches beyond television — Brad Pitt’s “F1” is nominated for Best Picture at this year’s Academy Awards. Meanwhile, “Drive to Survive” has played a major role in attracting new and more diverse audiences through its behind-the-scenes storytelling, evolving from a straightforward sports docuseries into a narrative-driven series that has brought millions of additional fans to the sport.

The show has also become a key pillar of Apple’s wider Formula 1 strategy. Apple has said it intends to promote F1 across Apple News, Apple Maps (including highlighting F1 circuits around the world), Apple Music, Apple Fitness+, and even through marketing and experiences in its physical Apple retail stores.

The partnership also signals Netflix’s continued move deeper into live sports, after shifting away from its earlier “no-sports” position and acquiring major rights deals for NFL Christmas games, WWE Raw, and MLB.

At the same time, the collaboration arrives alongside Apple’s new multi-year agreement with Formula 1, under which Apple TV replaced ESPN as the exclusive U.S. broadcaster for all 24 races starting this season. The deal is reportedly worth about $150 million per year, a notable increase from the roughly $85 million ESPN was reported to be paying. All races are included for Apple TV subscribers at no additional cost. ESPN’s previous arrangement averaged 1.3 million viewers in its final year.

It’s also worth noting that Netflix was reported in 2022 to be exploring U.S. media rights for Formula 1, making this latest partnership a notable step in that direction.