OpenAI launches a way for enterprises to build and manage AI agents

OpenAI has introduced a new product to help enterprises adopt and manage AI agents, positioning agent management as a core layer of enterprise AI infrastructure.

On Thursday, OpenAI announced the launch of OpenAI Frontier, an end-to-end platform designed to help organisations build, deploy, and manage AI agents at scale. Frontier is an open platform, meaning enterprises can use it not only to manage agents built with OpenAI models, but also agents created outside of OpenAI’s ecosystem.

With Frontier, companies can program AI agents to connect to external data sources and third-party applications, enabling them to perform tasks well beyond OpenAI’s own platform. At the same time, enterprises can tightly control what agents are allowed to access and define the scope of actions they are permitted to perform.

OpenAI said Frontier is modelled on how organisations manage human employees. The platform includes an onboarding process for AI agents and a built-in feedback loop to help agents improve over time—similar to how performance reviews help employees refine their work.

The company said several large enterprises already use Frontier, including HP, Oracle, State Farm, and Uber. However, Frontier is currently available only to a limited group of users, with plans to expand access more broadly over the coming months.

OpenAI did not share pricing information for Frontier. According to reporting from The Verge, the company declined to disclose pricing details during a press briefing earlier this week, and OpenAI again refused to comment on pricing.

Agent management platforms have rapidly become essential as AI agents have gained prominence in 2024. One of the most well-known products in this category is Agentforce, launched by Salesforce in the fall of 2024. Several other companies have since entered the space. LangChain, founded in 2022, has raised more than $150 million in venture capital, while CrewAI is a smaller but fast-growing player that has raised over $20 million.

In December, global research and advisory firm Gartner published a report describing agent management platforms as both the “most valuable real estate in AI” and a critical piece of infrastructure for enterprises looking to adopt AI at scale.

OpenAI’s move to launch Frontier in early 2026 aligns with the company’s stated focus on enterprise adoption this year. The company has already announced major enterprise partnerships in 2026, including deals with ServiceNow and Snowflake.

While competition in enterprise AI remains intense, Frontier represents a significant step for OpenAI. If the company aims to establish itself as a major force in enterprise AI, offering a comprehensive agent-management platform could prove to be a key part of that strategy.