Substack introduces a built-in recording studio for creators

Publishing platform Substack is continuing to expand its push into video by launching the Substack Recording Studio. This built-in tool allows creators to pre-record and publish videos directly on the platform.

The new studio, which is currently available only on desktop, supports both solo recordings and conversations with up to two guests. Creators can add custom watermarks to their videos and share their screen with co-hosts during recording. After the session ends, Substack automatically generates clips and thumbnails for sharing.

“Until now, creating video on Substack meant going live, or stitching together a separate stack of tools: a recording platform, a way to create and distribute clips, and something to design a thumbnail,” the company said in a blog post. “Substack Studio brings all of those tools into one place.”

The company also said in the post that creators who have used audio or video on Substack over the past 90 days have grown revenue 50% faster than creators who have not.

Although Substack is still primarily known as a newsletter platform, the company has shown increasing interest in video over the last several years, rolling out updates that position it more like a Patreon competitor and encouraging creators to explore multimedia content.

Substack has allowed creators to upload videos since 2022, but it expanded the effort last year by letting creators livestream and monetise their videos. It also introduced a $20 million Creator Accelerator Fund to help move creators from other platforms onto Substack.

Like Instagram, Substack has recently launched a TV app, available on Apple TV and Google TV. The app lets viewers watch video posts and livestreams on television and includes a TikTok-style “For You” row that offers additional recommendations.

While short-form video remains popular on phones, more people appear to be turning to TV screens for longer-form content. Netflix has been investing heavily in bringing video podcasts to television. In 2025, viewers watched more than 700 million hours of podcasts each month on living room devices such as TVs, up from 400 million per month the previous year.