Facebook introduces new creator monetisation program to compete with TikTok and YouTube

Facebook announced on Wednesday that it is introducing "Creator Fast Track," a new initiative to help creators expand their presence on the platform through guaranteed earnings and enhanced content visibility. Alongside the announcement, the company revealed that it paid creators nearly $3 billion through its monetisation programs in 2025, marking a 35% increase over the previous year and the highest annual payout to date.

The new program is designed to attract creators who already have established audiences on other platforms, encouraging them to begin posting on Facebook. Rather than building a following from the ground up, participants can benefit from increased reach on eligible Reels, allowing them to grow their audience more quickly. In addition, creators will receive three months of guaranteed income for sharing qualifying Reels on the platform.

Creators enrolled in the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube. Those with over one million followers on any of these platforms can earn up to $3,000 per month.

Another key feature of the program is that it provides immediate access to Facebook's monetisation tools without requiring creators to meet standard eligibility thresholds, such as minimum follower counts. This allows them to continue generating revenue from their content even after the Creator Fast Track program concludes.

"We wanted to be able to address creators' concerns that it would be a hard road to onboard onto Facebook and build a community from scratch and build a following," said Yair Livne, Vice President of Creator Product at Facebook, during a media briefing. "So we set up this program to address that."

Livne also noted that if creators need more time beyond the initial three-month period to establish their audience, Facebook will continue to support them. While the guaranteed payments are limited to three months, the platform will continue boosting its content's reach until it determines that the creator has successfully built an audience.

"You don't need to create exclusive, brand-new content for this program to meet our initial posting conditions," Livne added. "Obviously, we would love for you to bring your latest and greatest, but if you have a great back catalogue of best hits, we would love to get that as well, and that qualifies for the terms of the program. So super excited about this. This is something that addresses a lot of feedback that we've heard from established creators who we've tried to entice, or have been interested in coming on board."

As part of the update, Facebook shared that the number of creators earning more than $10,000 annually on the platform has increased by over 30% year over year. Additionally, 60% of total creator payouts last year were attributed to Reels, with the remaining earnings coming from Stories, photos, and text-based posts.

The company also announced the rollout of new performance metrics to help creators better understand how their content generates income.

One of these is the "qualified views" metric, which indicates how many views on a creator's content are eligible for monetisation. Livne explained that not all views qualify—for example, if a viewer watches only a second of a video before moving on.

Another metric, "earnings rate," will estimate how much a creator earns per 1,000 qualified views. Meanwhile, the "non-qualified views" metric will offer insights into why certain views are not monetised and suggest ways creators can improve their earnings potential with future content.