Spotify expands into fitness-focused content

Spotify has announced a new expansion into fitness content, adding another category to its growing platform that already includes podcasts, audiobooks, video, and even physical books.

The company is building on its role as a destination for workout playlists by evolving into a platform that hosts full workout experiences. To support this move, Spotify has partnered with several established wellness creators and the fitness equipment company Peloton.

The new offering will be accessible through a dedicated “Fitness” hub within the app or by searching for fitness-related content. Workouts will include both music and video formats and will be available across Spotify’s apps on mobile devices, desktops, and television platforms.

At launch, both free and Premium users will have access to dozens of playlists and guided workout sessions created by popular fitness instructors, including Yoga with Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting, Pilates Body by Raven, Abi Mills Wellness, Sophiereidfit, and others.

Through its collaboration with Peloton, Spotify is also bringing more than 1,400 ad-free, on-demand workout classes to Premium users in select regions. These sessions cover a wide range of activities, including strength training, cardio, yoga, meditation, and running, and do not require Peloton’s specialised hardware to participate.

The fitness content is primarily available in English, with some offerings also provided in Spanish and German. Users can also download workouts for offline use.

Creators participating in the program will be able to use Spotify’s monetisation tools, including the Spotify Partner Program. While the company has not disclosed the financial terms of its agreement with Peloton, it indicated that additional monetisation options could be explored in the future. However, it has not confirmed whether this would include paid subscriptions or premium classes.

Spotify stated that its decision to move into fitness content is driven by user behaviour. Nearly 70% of its Premium subscribers work out each month, and the platform hosts more than 150 million fitness-related playlists. The company also observed increased interest in workout music following the launch of its AI-powered Prompted Playlist feature.

At the same time, the continued expansion into new content formats may raise concerns among some users who feel the app has become increasingly complex. Spotify has acknowledged this and recently introduced features, including an option to turn off video content across the app, to maintain a more streamlined user experience.