Snap Map introduces ‘Place Loyalty’ badges to highlight your most visited locations

Snapchat is rolling out a new “Place Loyalty” feature for its Snap Map that highlights how often users have visited specific locations over the past year, the company announced on Wednesday.

With this update, users who rank among the most frequent visitors to a place will now see a loyalty status on the Snap Map. Those in the top 25% of visitors will receive a bronze badge, those in the top 10% will earn a silver badge, and those in the top 1% will be awarded a gold badge. For large brands and chains, Snapchat aggregates visit data across all of their locations to determine rankings.

The company clarified that these badges are only visible to users who opt in to sharing their location on Snapchat. Even then, Place Loyalty rankings remain private and are only visible to the individual user, not to others on the platform.

Snapchat says the feature is designed to deepen user engagement with Snap Map by encouraging exploration and interaction with real-world locations. It also creates an additional incentive for users to share their achievements or badges with friends or on other social platforms.

Snap Map was first introduced in 2017 as a way for users to share their location with friends and explore public snaps from around the world. Over time, it has evolved into a broader discovery tool that helps users find nearby places, events, and local hotspots.

The feature has become a key part of Snapchat’s ecosystem. The company reported last year that Snap Map has surpassed 400 million monthly active users, making it one of the platform’s most widely used tools.

While Snap Map once gave Snapchat a competitive advantage over rivals like TikTok and Instagram, competition has intensified. Instagram introduced its own “Instagram Map” feature last year, but the company has not disclosed usage statistics, making it difficult to compare adoption across platforms.

Snapchat continues to expand Snap Map with new features to maintain user engagement. In 2025, the company introduced “Footsteps,” which allows users to track how much of the world they have explored and visualise their travel history.

Additionally, Snapchat launched “Promoted Places” last year, enabling businesses to advertise directly on Snap Map and showcase all their locations in one place. This feature also allows users to discover new venues while giving brands more visibility within the app.

With “Place Loyalty,” Snapchat is strengthening Snap Map as a core engagement layer, combining location-based social interaction with gamification to keep users active and connected.