X upgrades Creator Subscriptions with exclusive threads and shareable cards

Elon Musk-owned X said on Thursday that it is overhauling the social platform’s Creator Subscriptions product with several new additions, including exclusive threads, a redesigned subscriptions paywall, a new creator dashboard, and a shareable subscriptions card, among other updates.

The company says the changes are intended to help creators attract more fans and deliver better experiences as X aims to become a larger force in the creator economy alongside platforms such as Instagram, TikTok, YouTube, and Facebook.

X also highlighted the recent rollout of its “Paid Partnership” label, which is applied to posts when the content has been paid for or otherwise incentivised by a third party.

One of the main features launching on Thursday is “exclusive threads,” which give creators a way to directly monetise their posts on X rather than directing followers to an external website or newsletter. With this feature, creators can preview the value of a thread in a parent post and then let audiences subscribe directly to that specific conversation. Subscriber-only content will now appear in the account’s main profile feed instead of being placed in a separate Subscriptions tab, according to X.

Other new features are meant to help creators promote themselves and better understand their performance. These include a new Subscriptions card that creators can share on X to market their content. There is also a new dashboard that makes it easier for creators to follow their earnings, review other subscriber insights, and use built-in growth tools.

X is also adjusting the subscription flow itself. That includes a refreshed paywall that lets creators better highlight the value of their subscriptions, and a faster onboarding process for setting up subscriptions, now in two steps. X said it has also shortened application review times so creators can begin monetising more quickly.

“We are doubling down on creators, the platform’s most influential experts, thought leaders, and voices, by investing in tools that enable sustainable incomes and deeper connections with their audiences,” said Allegra Jacchia, Creators Product at X, in a statement about the rollout. “We believe creators deserve to be compensated for the value, knowledge, and perspectives they bring to the platform, and a big part of that is enabling them to monetise their most loyal supporters directly.”

The company also formally announced the recent debut of the “Paid partnership” label, which gives creators a built-in way to comply with X’s own policies and broader advertising disclosure rules without relying on hashtags. Instead, the label appears directly beneath the post content, and it can also be added afterwards if a creator forgets to include it at the time of posting.

X’s Creator Revenue Sharing program, which was launched globally in 2023, gives creators the ability to earn money from popular posts. Although the system was designed to reward engaging content, some critics argue that it encourages sensational posts, including clickbait and ragebait. X, however, has noted that some of its highest-profile creators include stock traders who share market analysis, such as @Banana3Stocks and @Jake_Wujastyk.

According to a post from Grok, the AI assistant built into X, the company has paid creators more than $45 million so far. For 2026, Grok said X has more than doubled the revenue pool available due to growth in Premium subscriptions. An X spokesperson confirmed this point and referred to a post from X Creators that also mentioned changes to payout calculations.

In January, some creators shared screenshots of their earnings, suggesting payouts may have increased recently. X also recently encouraged creators to experiment with long-form articles through a $1 million campaign tied to the top-performing article.

The subscription-related updates arrive during a busy week of announcements from X, which has also included beta testing for the company’s standalone XChat app and its payments service, X Money. The company additionally said it would suspend creators from the revenue-sharing program if they posted unlabeled AI-generated videos showing armed conflict.

X has been trying to attract creators to the platform for years, even before Musk acquired the company. Even so, most of X’s revenue still comes from advertisers rather than premium subscriptions or creator-driven content.