Amazon to Begin Testing AI Tools for Film and TV Production Next Month

Last summer, Amazon and MGM Studios launched a dedicated AI Studio to develop proprietary AI tools that streamline film and television production. The initiative focuses on improving character consistency across shots and supporting pre-production and post-production workflows.

According to a Reuters report, those tools are now moving beyond internal testing. Amazon plans to begin a closed beta program in March, inviting select industry partners to test its AI production tools.

Amazon said it expects to share early results from the program by May. When contacted by TechAerica.ai, the company declined to provide additional details about the tools or their rollout.

The AI Studio has been working closely with established industry figures to understand better how these technologies can be implemented in real-world production environments. Collaborators include Robert Stromberg, known for Maleficent, Kunal Nayyar of The Big Bang Theory, and former Pixar animator Colin Brady. Amazon is also leveraging Amazon Web Services for technical support and plans to work with multiple large language model providers.

Albert Cheng, who leads the AI Studios initiative, has emphasised that the tools are intended to support creative teams rather than replace them. The stated goal is to improve efficiency and reduce production costs while ensuring that intellectual property protections remain in place and that AI-generated content is not reused to train other AI models.

One example cited by Amazon is its series House of David, which reportedly included 350 AI-generated shots in its second season.

Despite these developments, the growing use of AI in Hollywood continues to spark debate. Many industry professionals remain concerned about the potential impact on jobs, creative control, and the long-term future of filmmaking.

Discussions around AI adoption have intensified as more companies explore similar technologies. Netflix, for example, has also embraced generative AI. Co-CEO Ted Sarandos recently disclosed that the series The Eternaut used generative AI to create a building collapse scene.

In recent years, Amazon has cited its growing use of AI as one factor contributing to workforce reductions. The company cut 16,000 jobs in January, following 14,000 layoffs last October.