General Intuition Eyes $300 Million Funding Round at Nearly $2 Billion Valuation

General Intuition, the New York-based artificial intelligence startup developing foundation models that teach AI agents to understand movement through space and time, is reportedly in discussions to raise approximately $300 million, according to sources familiar with the matter.

The fundraising effort comes about eight months after General Intuition spun out from Medal, the video game clip-sharing platform, following a $134 million seed funding round. Sources say the new investment would value the company at slightly above $2 billion.

According to people familiar with the discussions, the startup has attracted backing from several high-profile investors, including Jeff Bezos and Eric Schmidt, as well as returning investors Khosla Ventures and General Catalyst.

General Intuition is led by Medal co-founder Pim de Witte, who founded the company alongside Eloi Alonso, Adam Jelley, and Vincent Micheli. The founding team brings extensive expertise in world models, simulation technology, and embodied artificial intelligence research.

The company’s AI models are trained using Medal’s massive dataset, which contains roughly 2 billion gaming videos generated annually by more than 10 million monthly active users. General Intuition argues that this collection of first-person interactive gameplay provides an ideal environment for teaching AI systems advanced spatial and temporal reasoning, enabling them to perceive, predict, and interact with simulated environments in real time.

That unique dataset has reportedly drawn significant interest from major AI companies. OpenAI previously explored acquiring Medal, and sources indicate it is not the only leading AI laboratory to have expressed interest in the technology.

Competition within the world-model AI sector has intensified in recent months. Companies including Runway, Decart, and World Labs have all introduced their own world models, while Google recently expanded Genie 3 by incorporating Google Maps data to improve real-world simulation capabilities.

Although many companies in this field see gaming and robotics as immediate commercial opportunities, General Intuition is pursuing a different strategy. Rather than commercialising its world models directly, the startup is building them primarily to train intelligent AI agents. It believes its proprietary dataset gives it a distinct competitive advantage in developing capable AI systems.

According to a source familiar with the company’s plans, the new funding will be used to significantly expand General Intuition’s computing infrastructure, allowing it to accelerate development and launch a new product by the end of the summer or in early autumn.