Google expands Personal Intelligence feature rollout to all users in the US

Google is widening access to its Personal Intelligence feature, making it available to all users across the United States. The company confirmed on Tuesday that this capability, which enables its AI assistant to personalise responses by linking data across a user’s Google ecosystem—such as Gmail and Google Photos—is no longer limited to paid subscribers. It is now being introduced to free-tier users through AI Mode in Search, the Gemini app, and Gemini integrated within Chrome.

In a blog update, Google explained that the feature is designed to simplify everyday tasks by reducing the need for users to provide context repeatedly. For instance, whether someone is trying to locate a specific brand of sneakers they previously purchased or organising a family vacation using hotel confirmations and past travel experiences, Personal Intelligence can automatically deliver more relevant and tailored results.

The feature is not activated by default. Users have full control over whether and when to connect their Google apps to enable this level of personalisation.

To illustrate its capabilities, Google shared practical examples. If someone is at a tyre shop and cannot recall their car’s tyre size, a standard AI assistant might provide general help. However, with Personal Intelligence enabled, Gemini could go further—for example, by recommending all-weather tyres based on patterns identified in family road-trip photos stored in Google Photos.

Similarly, when planning a trip, users can receive more customised suggestions. By combining details from hotel bookings in Gmail with travel memories saved in Google Photos, AI Mode can generate a personalised itinerary that caters to everyone involved. For example, it may recommend visiting a vintage ice cream shop if it detects a history of ice cream-related photos.

Another scenario includes shopping assistance. If a user is searching for a bag to match recently purchased shoes, Gemini in Chrome can suggest options that align with their preferences, past purchases, and style. These recommendations can even account for finer details, such as matching accessories that complement gold-toned footwear.

Google clarified that Gemini does not directly train on personal data from Gmail or Google Photos. Instead, it relies on user prompts within Gemini or AI Mode, along with the model’s generated responses, to deliver these personalised experiences.

As of now, Personal Intelligence is live in the U.S. for AI Mode in Search and is gradually rolling out within the Gemini app and Gemini in Chrome for users on the free tier. Google also noted that this feature is currently limited to personal Google accounts and is not available for Workspace users in business, enterprise, or educational environments.