Google’s AI Mode Arrives in Spanish Globally

Google Search is bringing its AI Mode feature — its AI-powered search experience — to Spanish-speaking users, the company announced on Tuesday. This expansion will introduce Google’s conversational search interface to a broader market, enabling users to ask questions using natural language queries, engage in back-and-forth conversations, upload images, delve deeper into complex topics, and more.

The Spanish-language rollout follows Google’s major AI Mode expansion in August, when the company introduced the feature to 180 additional countries worldwide. Previously, it had only been available in the U.S., U.K., and India. During that August rollout, Google also introduced advanced AI capabilities to its Google AI Ultra subscribers, allowing them to request restaurant reservations in AI Mode. The company plans to introduce support for other types of appointments and event ticket purchases in the future.

Google has been rapidly rolling out AI across its products and services, often with multiple product announcements co-occurring. For instance, the company announced on Tuesday that it was bringing conversational photo editing to all Android users in the U.S. It also announced the same day that its more affordable Google AI Plus subscription plan, first introduced in Indonesia, is now available in 40 additional countries. This expansion follows OpenAI’s recent launch of its ChatGPT Go plan, which launched in India in August and in Indonesia on Tuesday.

The ChatGPT Go plan is a mid-tier subscription option that sits between OpenAI’s free version and its premium $20-per-month ChatGPT Plus plan. Users receive 10 times higher usage limits than those of the free plan for sending questions or prompts, generating images, and uploading files. According to OpenAI, the plan also enables ChatGPT to remember previous conversations more effectively, allowing for more personalised responses over time.

Google announced earlier this month that AI Mode now supports Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese, in addition to its existing support for English.
With so many products, users may struggle to distinguish between different features and functionalities, such as the distinction between Google’s AI Mode and its AI Overviews. The former is a separate, immersive, and conversational experience where users chat directly with Gemini AI. Meanwhile, AI Overviews offer a quick, AI-generated summary of information about your search query at the top of Google’s Search results.