Noise Raises $5.5 Million to Turn Everyday Users Into Paid Content Creators

Marketing startup Noise has raised $5.5 million in seed funding to help everyday users become paid content creators for brands. The company’s platform connects businesses with creators of all sizes, including people with no existing follower base.

Noise allows users to join brand campaigns, create content for platforms such as TikTok, Instagram, Facebook, and YouTube, and earn payments based on the views their content receives. Brands use the platform to share campaign requirements and manage large creator campaigns without handling individual relationships and payments.

Building a platform for everyday creators

Noise was founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber after their experience building the mobile game company Playbite. The founders said they discovered the potential of everyday users creating social content while trying different marketing strategies to grow their previous startup.

The company said it now has 1.5 million creators on its platform. Noise takes a fee from payments made by brands after creators deliver campaign views, while creators can choose which campaigns they want to participate in.

Capital Midwest, M25, and Grishin Robotics led the startup’s funding round, with participation from Capitalise VC and operators from companies including DoorDash. The new funding brings Noise’s total raised capital to $7.2 million.

Connecting brands with creator-driven marketing

Noise is targeting the growing creator economy, where more people want to participate in online content creation. A CNBC report on influencer ambitions among younger users highlighted growing interest in becoming online creators.

The company recently launched its Organic-to-Ads program, allowing brands to use creator-made videos in paid advertising campaigns on platforms including Meta and TikTok in addition to organic creator posts.

Noise said the new funding will expand its product capabilities and hire additional employees as it continues building tools that allow more people to earn income through branded content creation.