Amazon Fire TV’s new AI feature lets you jump to scenes by describing them to Alexa+

Amazon announced Wednesday that it’s introducing a new AI-powered Fire TV feature that lets viewers jump to specific movie scenes on Prime Video simply by describing them to Alexa+.
“Our number one mission at Fire TV is getting you to what you want to watch—fast,” Amazon wrote in a blog post. “Today’s launch builds on that mission with this new AI-powered feature. Just describe a movie scene like you would to a friend, and Alexa+ will jump directly to that specific moment—no more searching required.”

Amazon says you can describe the scene to Alexa by mentioning details like the actor or character’s name, or a memorable quote.

For example, you could say “Jump to the scene in Mamma Mia where Sophie sings ‘Honey Honey’” or “Jump to the scene where Deloris Jordan says ‘a shoe is just a shoe until my son steps into it’.”

Other examples include: “Jump to the scene when John McClane says ‘come out to the coast, we’ll get together, have a few laughs’” and “Jump to the card scene in Love Actually.”

Amazon says Alexa+ can identify the movie you’re talking about even if you don’t mention the title. It then uses visual understanding and movie captions to grasp the characters, plot, and action in scenes, enabling it to determine the specific moment you’re looking for.

Like Alexa+, the new feature is built on Amazon Bedrock, Amazon’s service that offers a choice of generative AI models from the company and third-party partners via an API. The feature leverages a variety of large language models, including Amazon Nova and Anthropic Claude.

The feature works with thousands of movie titles available on Prime Video, including tens of thousands of indexed scenes, Amazon says. The company plans to add more movies and scenes and expand its capabilities to TV shows soon.

It’s worth noting that the feature will only work if the movie is included with a Prime membership, or if you have purchased or rented it on Prime Video.