Adobe Expands Firefly AI Assistant Across Premiere, Illustrator and InDesign

Adobe has announced a major expansion of its Firefly AI assistant, bringing the technology to Premiere Pro, Illustrator, InDesign, and Frame.io while introducing several new capabilities designed to streamline creative workflows.

The company has also enhanced Firefly with new tools that can generate brand kits, create product videos, and build storyboards. In addition, users can now save AI-generated content as reusable Elements, allowing characters, objects, and other creative assets to be stored and reused across multiple projects.

Within Premiere Pro, the Firefly AI assistant can automatically organise media files into bins, batch rename clips, identify interview questions, and insert timeline markers to simplify the editing process. Illustrator users, meanwhile, can rely on the assistant to reorganise document layers, detect missing fonts, and perform other repetitive design tasks.

Firefly already integrates with Adobe Express, Photoshop, and Acrobat, and supports AI platforms including ChatGPT, Claude, and Microsoft Copilot. Adobe said support for Google Gemini and Slack will be introduced in upcoming updates.

Firefly continues expanding its AI capabilities.

Adobe is steadily evolving Firefly into a broader AI-powered creative platform, adding more features that resemble all-in-one design tools while keeping its focus on professional content creation. The application already supports AI-generated images, videos, and storyboards. It now introduces the new Elements feature, which enables users to save AI-created characters, locations, and objects for future projects.

Another addition is Projects, a feature currently in private beta that lets creative teams organise assets in a single shared workspace while preserving project context. Adobe says this will be especially useful for managing ongoing video productions, marketing campaigns, and brand initiatives.

The company also revealed that users can now describe a brand or upload existing marketing materials into Firefly, allowing the AI assistant to generate complete brand kits featuring logos, colour palettes, and visual identity elements. Firefly can also transform product photos into promotional videos and help creators build storyboards for upcoming productions.

Adobe continues to expand its use of artificial intelligence across its creative ecosystem and is developing an AI assistant that works seamlessly across multiple Adobe applications. The long-term goal is to automate complex, multi-step creative tasks that previously required extensive manual work, allowing users to complete projects more efficiently while maintaining greater creative control.