Altman describes OpenAI’s forthcoming AI device as more peaceful and calm than the iPhone

OpenAI CEO Sam Altman and designer Jony Ive reveal a new pocket-sized AI device. Unlike current tech, it’s designed to be peaceful, calm, and contextually aware, offering users a distraction-free experience.

Nov 27, 2025 - 17:27
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Altman describes OpenAI’s forthcoming AI device as more peaceful and calm than the iPhone
Image Credits: OpenAI

"When people see it, they say, 'that's it?… It's so simple."
That's how OpenAI CEO Sam Altman describes how he thinks people will respond when they see the company's forthcoming AI hardware device for the first time.

The device is the result of the collaboration between OpenAI and Apple's former chief designer, Jony Ive. Not much is known about the product yet, except that it's rumoured to be "screenless" and pocket-sized.
Earlier this year, OpenAI acquired io, an IIV's design startup, to bring AI to the masses through some tech gadgetry. This weekend, Altman and Ive discussed their vision for their AI device in an interview led by Laurene Powell Jobs at Emerson CCollective's annual Demo Day in San Francisco.

Although OpenAI isn't sharing specifics about the device, which is now a prototype, Ive and Altman were keen to describe the product in terms of its "ibe."
Most notably, Altman compared the device to the iPhone, dubbing the Apple smartphone the "crowning achievement of consumer products "thus far. He said he could define his life before and after the iPhone.

However, Altman complained that modern technologies are filled with distractions.
"When I use current devices or most applications, I feel like I am walking through Times Square in New York and constantly just dealing with all the little indignities along the way — flashing lights in my face…people bumping into me, like noise is going off, and it's an unsettling thing," he said. The bright, flashing notifications and the dopamine-chasing social apps are where today's devices are going wrong, Altman believes.
"Don'tthink it's making any of our lives peaceful and calm and just letting us focus on our stuff," he said.

The vibe of the AI device, meanwhile, would be more like "sitting in the most beautiful cabin by a lake and in the mountains and sort of just enjoying the peace and calm, "Altman noted.

The device he described should be able to filter things for the user, as the user would trust the AI to handle things for them over long periods. It should also be context-aware about when it's best to present information to the user and when to ask for input.
"You trust it over time, and it does have just this incredible contextual awareness of your whole life, "Altman added.

I've confirmed at the event that the device should be available within 20 years.
"Love solutions that teeter on appearing almost naive in their simplicity," I've told Powell Jobs in the interview. "I also love ibrilliantlysophisticated products that you want to touch, you feel no intimidation, and you want to use almost carelessly — that you use them almost without thought — that they're they 're'eheaid.

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