Picsart launches AI agent marketplace to let creators hire digital assistants

The AI-driven design platform Picsart has introduced a new AI agent marketplace, enabling creators to “hire” digital assistants to handle specific tasks, such as resizing and remixing social media content or editing product images for Shopify stores.

With a global user base exceeding 130 million — many of whom are part of Gen Z — Picsart positions itself as a more advanced alternative to tools like Canva for social media managers and content creators. The company reached unicorn status during the creator economy surge in 2021 and has remained relevant by expanding its suite of AI-powered features.

The launch comes at a time when interest in agent-based AI systems is rapidly increasing, fueled in part by viral projects like OpenClaw that demonstrate how AI can act as a personal assistant capable of executing complex, multi-step tasks.

“Creators have been stuck as the operator of every workflow — the one doing, not deciding,” said Hovhannes Avoyan, founder and CEO of Picsart, in a statement. “Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes.”

Picsart plans to expand the marketplace with additional specialised agents over time. At launch, creators can access four agents: Flair, Resize Pro, Remix, and Swap.

Flair is the most advanced among them, integrating with Shopify to assist online store owners. It analyses market trends and provides suggestions to improve a store’s performance, such as recommending edits to product photos to achieve a more cohesive look. Future updates are expected to enable Flair to run A/B tests, identify underperforming products, and offer proactive recommendations to boost sales.

Resize Pro allows users to adapt images and videos to the optimal dimensions for different platforms. Instead of simply cropping content, the tool uses generative AI to extend frames when needed, ensuring that resized visuals appear naturally composed.

The Remix agent enables creators to apply stylistic transformations to their media by describing a desired aesthetic, such as “vintage film,” “watercolour,” or “cyberpunk,” and applying it across a collection of images. Meanwhile, the Swap agent focuses on bulk background editing for photos.

For agents like Flair that operate asynchronously in the background, Picsart has enabled interaction via messaging platforms such as WhatsApp and Telegram. These integrations leverage APIs that support AI chatbot functionality, and the company suggests that support could expand to additional platforms as similar capabilities become more widely available.

“As agents extend to messaging apps creators already use, that conversation happens anywhere — at your desk or from the subway,” Avoyan added.

While AI agents offer convenience, they also come with potential risks. Like other systems based on large language models, they can produce inaccurate outputs or take unintended actions. To address this, Picsart allows users to define “autonomy levels” for agents such as Flair, giving them the option to require approval before any action is carried out. Additionally, because these agents operate in more controlled environments, they may be less susceptible to prompt injection attacks than publicly exposed systems — at least for now.

Picsart follows a freemium model, offering a limited number of AI credits each week under its free plan. Users who need greater capacity can subscribe to premium plans, which start at around $10 per month when billed annually. Access to AI agents will likely require a paid subscription.