Apple’s New Siri Experience Could Challenge ChatGPT With a Dedicated AI App

Just ahead of Apple’s Worldwide Developers Conference (WWDC) in June, Bloomberg has revealed renderings of Apple’s upcoming AI-powered Siri overhaul, including a dedicated Siri application designed to compete with chatbots such as ChatGPT, Claude, and Gemini. The report also provides a glimpse into how Apple plans to integrate the upgraded assistant throughout iOS.

According to Bloomberg, the images were created using information and visuals from sources familiar with Apple’s plans.

While users will still be able to activate Siri using the existing button on iOS 27, the assistant’s visual response is expected to appear directly from the iPhone’s Dynamic Island. The Dynamic Island, currently used for Live Activities and interactive notifications, will become the primary interface for Siri’s quick responses and voice interactions. This experience is designed to support the fast searches and simple voice requests that users commonly make today.

Apple is also introducing a new search experience that builds on the familiar swipe-down gesture used to access Spotlight Search. Instead of only searching local content and the web, the upgraded feature will be powered by Siri’s rebuilt AI system, which Bloomberg reports will incorporate Google’s Gemini technology to provide more advanced capabilities.

Using this enhanced search mode, iPhone users will be able to launch apps, send messages, check the weather, create calendar events, search for notes, trigger shortcuts, and perform a wide range of other tasks. Results will be presented in a card-style format that appears through the Dynamic Island interface.

Apple’s AI strategy mirrors its earlier approach to search, where it partnered with Google rather than building a competing search engine from scratch. Developing cutting-edge AI systems requires enormous resources and infrastructure, making collaboration with established AI providers a practical solution. At the same time, Apple continues investing in its own AI technologies, particularly on-device AI models that process information locally to support the company’s long-standing focus on privacy and security.

Bloomberg also reports that Apple is preparing a standalone Siri application, a move that had previously been rumoured. The new app is expected to function similarly to leading AI chatbot platforms by providing access to conversation history and supporting uploads of documents, photos, and other content alongside traditional text-based interactions.

The launch would position Siri as more than just a voice assistant, transforming it into a full AI companion capable of handling broader conversational and productivity tasks.

Apple’s greatest advantage may be its scale. While ChatGPT currently serves around 900 million weekly active users, Apple’s ecosystem spans approximately 2.5 billion active devices worldwide. That enormous installed base gives the company a unique opportunity to introduce advanced AI capabilities to millions of users who may not yet rely on standalone AI applications.

As Apple prepares to showcase its AI strategy at WWDC, the company appears ready to make Siri a central part of its next-generation software experience and a stronger competitor in the rapidly expanding AI assistant market.