Oura unveils proprietary AI model built specifically for women’s health insights

Oura announced on Tuesday that it is introducing its first in-house AI model, created to power its AI chatbot, Oura Advisor, with more personalised insights focused on women's health. The company said the model is designed to support questions across the full range of reproductive health, covering everything from the earliest menstrual cycle stages to menopause.

The model is being released through Oura Labs, the company's opt-in experimental feature hub available inside the Oura app.

Oura said the system is built on established medical standards, research, and curated knowledge sources, all of which are reviewed by its internal team of board-certified clinicians and women's health specialists. The company added that the model also combines biometric signals with long-term trend analysis to provide guidance tailored to each user.

With more people turning to AI chatbots for health-related support — from menstrual cycle shifts to perimenopause symptoms — Oura said there is a clear demand for models purpose-built for women rather than relying on generalised systems.

"This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members," said Ricky Bloomfield, MD, Oura's chief medical officer, in a press release. "Women's health is too complex—and too often overlooked—to rely on one-size-fits-all systems. By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we're setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful."

The rollout of Oura's new women's health AI model follows comments made last October by Oura Chief Commercial Officer Dorothy Kilroy, who said the company's fastest-growing user segment is not fitness-focused "gym rats," but women in their early twenties.

When users ask Oura Advisor questions related to women's health, the chatbot triggers the new model to draw from its research and knowledge base while also evaluating relevant user biometrics. That includes signals and trends across sleep, activity, menstrual cycle tracking, pregnancy-related data, stress indicators, and more.

Oura said the model has been intentionally built to respond in a non-dismissive way and to be reassuring and emotionally supportive. At the same time, the company emphasised that it is not intended to function as a physician, and users should not rely on the chatbot for diagnoses or treatment plans.

Oura also said the model is hosted entirely on infrastructure under Oura's control, and that user conversations are never shared or sold.

Users who want to try the feature can opt into Oura Labs by opening the drop-down menu in the upper-left corner of the Oura app.