Google Partners with UK Nonprofit to Detect and Remove Nonconsensual Intimate Images from Search

Google is partnering with the U.K. nonprofit StopNCII to strengthen its efforts in combating the spread of nonconsensual intimate images, also known as revenge porn.

The search giant will begin using StopNCII’s hashes, which are digital fingerprints of images and videos, to identify and remove nonconsensual intimate imagery from Search proactively.

StopNCII helps adults prevent their private images from being shared online by creating a unique identifier, or hash, representing their intimate imagery. These hashes are then provided to partner platforms, including Facebook, enabling them to identify and remove matching content from their services automatically.

It’s important to note that the private imagery itself never leaves the device, as only the hash is uploaded to StopNCII’s system.

“Our existing tools allow people to request the removal of NCII from Search, and we’ve continued to launch ranking improvements to reduce the visibility of this type of content,” Google wrote in a blog post. “We have also heard from survivors and advocates that given the scale of the open web, there’s more to be done to reduce the burden on those who are affected by it.”

Google has been slower than some competitors to adopt StopNCII’s system, as its partnership comes a year after Microsoft integrated the tool into Bing. Other companies that have partnered with StopNCII include Facebook, Instagram, TikTok, Reddit, Bumble, Snapchat, OnlyFans, and X.

This collaboration marks Google’s latest initiative to combat nonconsensual intimate images. Last year, the company made it easier to remove deepfake nonconsensual intimate images from Search and worked to make them harder to find.