Ford Unveils $28,350 Fathom Electric Truck Ahead of 2027 Launch

Ford has officially revealed the name and starting price of its next-generation electric pickup, announcing that the new truck will be called Fathom and will start at $28,350 when it goes on sale in 2027. Including a destination and delivery fee, the entry-level price rises to $29,945, allowing Ford to hit the sub-$30,000 target it has discussed since first outlining the project in 2025.

The Fathom represents one of Ford’s most significant electric vehicle bets in years. It will become the company’s second modern all-electric pickup after the F-150 Lightning and the first vehicle to ride on Ford’s all-new Universal EV Platform (UEV), a dedicated architecture designed to reduce manufacturing costs while supporting multiple future electric models.

The platform also introduces a redesigned assembly process that Ford believes will help it compete more effectively with Tesla and the growing number of low-cost Chinese EV manufacturers, while still producing the truck in Louisville, Kentucky.

Built on Ford’s new EV architecture

Although customer deliveries are scheduled to begin in the fall of 2027, Ford said it will not fully unveil the Fathom until early 2027, when preorders officially open.

Despite keeping much of the truck under wraps, Ford disclosed several key features. The Fathom will seat five passengers and offer interior space exceeding that of a Toyota RAV4. It will feature a large high-resolution touchscreen, a digital vehicle key, bidirectional charging capabilities similar to the F-150 Lightning, and built-in Apple Maps integration.

The pickup will also support both Apple CarPlay and Android Auto, though it will not be compatible with Apple’s newer CarPlay Ultra platform.

BlueCruise and future autonomous features

Every Fathom will come with the hardware necessary for Ford’s BlueCruise hands-free driver assistance system. While the technology will be integrated into every vehicle, customers are expected to pay an additional fee to activate the service.

Ford said the truck will ship with a more advanced version of BlueCruise that is ultimately expected to support supervised point-to-point driving. The automaker also expects eyes-off driving capabilities to arrive around 2028 as the system continues to evolve.

The starting price applies only to the standard-range version equipped with a lithium iron phosphate (LFP) battery pack. Ford has not yet revealed the truck’s official driving range or additional battery options.

A new kind of electric pickup

According to Ford, the name “Fathom” reflects a deeper understanding of the modern truck buyer, focusing less on traditional specifications and more on adaptability and lifestyle.

The company said the name was chosen to represent a different mindset from conventional pickup owners, emphasising flexibility instead of simply highlighting towing capacity or horsepower.

Ford enters a market where electric pickups have faced mixed results. While the F-150 Lightning has achieved moderate sales success and Tesla’s Cybertruck initially generated strong demand before slowing significantly, affordable electric pickups remain a relatively underserved segment.

The Fathom’s projected price places it among the least expensive electric pickups expected to reach the U.S. market, competing primarily with Jeff Bezos-backed Slate’s minimalist electric truck and a handful of similarly priced non-pickup EVs

Years in development

The Fathom and the Universal EV Platform have been under development for several years. The program reportedly began as a skunkworks project led by former Tesla executive Alan Clarke under the direction of Ford CEO Jim Farley.

The engineering team includes talent recruited from Tesla, Rivian and Apple’s discontinued automotive project, operating largely independently from Ford’s traditional organisational structure in Los Angeles.

Ford hopes that approach has helped lower development costs while creating an electric pickup designed from the ground up around battery power rather than adapting an existing gasoline platform. The dedicated architecture is expected to improve efficiency, packaging and overall vehicle performance.

The automaker has already found considerable success with its affordable Maverick pickup, particularly its hybrid variant. With the Fathom, Ford aims to bring that same formula of affordability and practicality into the all-electric era while avoiding many of the challenges experienced by the larger and more expensive F-150 Lightning.